Launch innovative MVNO services to reach mobile users and access new markets
The MVNO market is evolving rapidly with the emergence of niche players that seek to compete with a different value proposition from the standard voice / messaging / data bundles. That’s because competition has intensified to the point at which simply offering the cheapest package is no longer sustainable for all but the deepest pockets.
As a result, new entrant MVNOs and established players that wish to grow need to provide something different. Differentiation can be found from a number of sources – segmentation and focus on a specific market, meeting existing needs that are not addressed by rivals, offering new services that provide innovations, and so on. All of which takes focus and hard work.
Of course, there are many exciting and currently overlooked opportunities to explore. In addition, new avenues are opening up, as providers from different domains seek ways to reach and engage with audiences through the medium of mobile devices. So, in addition to a focus on specific segments (IoT, B2B, SMEs, travellers, communities, and so on), there is also the extremely interesting area of aligning Internet application providers (often referred to as OTT providers) with the mobile community at large.
For example, interworking between Internet and OTT applications and mobile subscribers unlocks a range of new interaction possibilities. An OTT service provider might wish to send order acknowledgement and update notifications to a customer’s mobile device, or to enable an agent to speak customers via their mobiles. If the user could be sent the relevant notifications via a classical mobile number, they can respond more easily and more naturally, and without the need to be on a data network. There are endless possibilities and permutations for such services, pointing to a largely unexplored opportunity domain.
As a result, there is an expanding landscape of opportunities which is inspiring MVNOs, MNOs and entrepreneurs to conceive of business and service ideas. The trick then, is to realise the service idea. That’s where Partitionware comes in.
Many entrepreneurial MVNOs and MNOs are able to conceive of an idea and business model but then are challenged to realise it. Our team has the skills, capabilities and resources to convert new business ideas into services that deliver the expected business results. Put simply, the Partitionware team can take a concept and, through its deep technical resources and capabilities, covert it into a service that can be delivered.
Uniquely, Partitionware reduces the risk associated with novel concepts through its managed service offer. Essentially, we’ll take your idea, develop a technical and commercial model and then help you take it to market as an MVNO or as an extension to your MNO capabilities. So, if you have new ideas for MVNO and MNO services and need a partner to help you realise them, you should talk to Partitionware - https://www.partitionware.com/solutions/mvno
